Made O'Meter
Discover where a brand or product originates
Ushuaïa is a French personal care brand inspired by the namesake television program hosted by Nicolas Hulot. The brand was launched in 1993 to offer a range of hygiene products, such as shower gels and deodorants, inspired by nature and remote geographical areas. The product shown is a Polynésie-inspired aerosol deodorant featuring Monoi oil and Tiare flower.
The brand is manufactured primarily in France, adhering to the production standards of its parent company. Since its inception, the brand has been a part of the L'Oréal portfolio, specifically within their Consumer Products Division. As the ultimate owner, L'Oréal oversees the brand's global distribution and sustainable development initiatives, maintaining its position as a staple in the French beauty and hygiene market.
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