Taft hair styling product

Taft is a legendary brand in the hair styling industry, recognized as Europe's first hairspray brand. It was launched in 1955 by the German company Schwarzkopf. The brand revolutionised the market by introducing a product that allowed for lasting hairstyles, eventually leading to the creation of the term 'Tafting' in some regions to describe styling hair with spray.

Today, Taft is a cornerstone of the Schwarzkopf portfolio and is owned by Henkel. While its heritage is German, Taft products are manufactured in various locations across Europe and other regions to meet global demand. The brand remains a leader in innovation, consistently updating its formulas to provide weather protection and different levels of hold for diverse consumer needs.