E45 Daily Care Hydrating Moisturising Lotion

E45 is a renowned dermatological skincare brand originally developed in the United Kingdom. It was first created in 1952 by Crookes Healthcare, a subsidiary of the British pharmacy chain Boots, specifically to treat damaged or sensitive skin. For decades, it became a household staple for managing conditions like eczema and dermatitis due to its clinical efficacy and non-greasy formulations.

In recent years, the brand has undergone a major shift in ownership. In 2022, Reckitt, the previous owner, completed the sale of the E45 brand to Karo Healthcare, a Swedish healthcare company. While the brand carries deep British heritage and continues to be popular in the UK and Ireland, the physical manufacturing of this specific product is carried out in Spain. Today, Karo Healthcare manages the brand globally from its headquarters in Stockholm, Sweden, focusing on expanding E45's reach as a leader in everyday dry skin care.