Maserati by La Martina fragrance

Maserati by La Martina is a luxury fragrance collaboration that brings together the heritage of the Italian automotive icon and the Argentine polo lifestyle brand. This specific fragrance line is part of a long-standing partnership between Maserati and La Martina, which began with technical polo equipment and expanded into lifestyle apparel and scents.

The brand Maserati was founded in 1914 in Bologna, Italy, by the Maserati brothers, and remains an emblem of Italian ultra-luxury and high-performance engineering. La Martina, the collaborator, was founded in 1985 by Lando Simonetti in Argentina, specifically targeting the world of elite polo. The fragrance collections resulting from this partnership are typically manufactured in Italy under licensing agreements. Today, Maserati is a key brand within the Stellantis group, one of the world's largest automotive conglomerates formed by the merger of PSA Group and Fiat Chrysler Automobiles.