Kellogg's Club Crackers

Club crackers are a well-known brand of buttery, rectangular crackers characterized by their light, flaky texture. Originally developed as a brand under the Keebler Company, they have become a staple in the American snack market, often paired with cheeses, soups, or consumed on their own.

The brand's history is deeply tied to the Keebler Company, which was founded in Philadelphia in 1853. Over the years, Keebler changed ownership several times before being acquired by the Kellogg Company in 2001. In 2019, as part of a strategic divestiture of its snacks and cookies businesses, Kellogg sold the Keebler brand and associated product lines like Club to the Ferrero Group. Since then, the brand has been integrated into the portfolio of the Italian confectionery giant, though production for the North American market remains primarily centered in the United States and Canada.