No Name Sweet Green Relish

The product featured is a jar of no name sweet green relish (or relish verte sucrée), a staple condiment in Canadian households. The no name brand is one of the most recognized private labels in Canada, easily identifiable by its minimalist yellow packaging and black Helvetica typography. Launched on March 21, 1978, by Loblaw Companies Limited, the brand was created to provide high-quality, unbranded alternatives to national products at significantly lower prices.

The brand was a brainchild of Loblaw executives like Dave Nichol, who modeled it after the Produits Libres line from the French retailer Carrefour. Since its inception with just 16 items, the line has grown to include thousands of products. While the specific factory can vary based on regional supply contracts, the product is primarily manufactured in Canada to serve the domestic market. The brand is currently owned by Loblaw Companies Limited, which is itself a subsidiary of George Weston Limited, a major Canadian food processing and distribution conglomerate.