Zagorka beer

Zagorka is one of the most popular and historic beer brands in Bulgaria, originating from the city of Stara Zagora. The brewery's roots date back to the late 19th century when it was established as one of the first industrial breweries in the country. Over the decades, it became a cornerstone of Bulgarian brewing tradition, known for its distinct lager profile.

In the mid-1990s, the brand transitioned from a state-owned enterprise to a private one during the country's economic shifts. It was eventually acquired by the HEINEKEN Group through a joint venture, which significantly modernized production and expanded its reach. Today, Zagorka is produced at the Zagorka Brewery in Stara Zagora, operating under the international leadership of HEINEKEN N.V.

As part of the HEINEKEN portfolio, the brand benefits from global expertise while maintaining its local identity. The ultimate owner, HEINEKEN N.V., headquartered in the Netherlands, manages the brand through its local subsidiary, Zagorka AD, ensuring it remains a market leader in the Bulgarian beverage industry.