Tom's of Maine Whole Care Mouthwash

Tom's of Maine Whole Care Mouthwash is a natural oral care product founded on the principles of sustainability and ethical manufacturing. The brand was established in 1970 by Tom and Kate Chappell in Kennebunk, Maine, initially focusing on personal care products made without artificial ingredients or animal testing.

Today, the brand maintains its reputation as a Certified B Corporation, emphasizing social and environmental performance. While it started as an independent family-owned venture, it was acquired by the Colgate-Palmolive Company in 2006. Despite this corporate ownership, Tom's of Maine continues to operate with a focus on its original values, producing its mouthwash and other hygiene products primarily in the United States. The parent company, Colgate-Palmolive, is a global conglomerate headquartered in New York, managing the brand as a distinct subsidiary focused on the natural products segment.