YETI drinkware

YETI is a premium American brand renowned for its high-performance outdoor lifestyle products, particularly vacuum-insulated drinkware and rugged coolers. Founded in 2006 by brothers Roy and Ryan Seiders, the company revolutionized the cooler industry by creating products specifically for serious outdoor enthusiasts who needed gear that could withstand extreme conditions and keep ice frozen for days.

While the brand is deeply rooted in Texas culture and maintains its headquarters in Austin, the manufacturing of its drinkware line—including tumblers, bottles, and mugs—takes place primarily in China. Some of the brand's larger soft coolers and certain accessories are manufactured in other locations such as the USA, Mexico, and Vietnam, reflecting a global supply chain designed to meet massive international demand.

YETI transitioned from a family-owned startup to a public company listed on the New York Stock Exchange. Today, it remains an independent corporation, with its ownership distributed among public shareholders. The brand continues to lead the market through a combination of engineering excellence, iconic minimalist design, and a loyal consumer base that spans from professional anglers to urban commuters.