Pirkka Jogurttijuoma L. Casei Metsämarja

Pirkka is the flagship private-label brand of Kesko, a major Finnish retail group. This specific product is a forest berry-flavored (metsämarja) probiotic yogurt drink containing L. Casei cultures. Pirkka products are designed to offer a variety of household goods and food items at a competitive price point while maintaining quality standards for the Finnish market.

While the brand is Finnish, the manufacturing of Pirkka private-label items varies depending on the product type and seasonality. Dairy products like this yogurt drink are often produced in partnership with large European dairy manufacturers located in countries like Belgium, Germany, or Finland itself, depending on the specific supply contract. The brand remains entirely under the ownership of Kesko Corporation, headquartered in Helsinki.