Alpro This Is Not M*lk Halfvol/Demi

Alpro is a pioneering brand in the plant-based food industry, originally founded in Belgium in 1980. The brand focuses on creating sustainable dairy alternatives using ingredients like soy, oats, almonds, and hazelnuts. This specific product, 'This Is Not M*lk', is an oat-based beverage designed to mimic the taste and texture of dairy milk.

Historically, Alpro was part of the Vandemoortele Group before being acquired by Dean Foods and WhiteWave Foods. Since 2017, the brand has been under the ultimate ownership of Danone, the French multinational food-products corporation. Manufacturing takes place across several European facilities, primarily in Belgium, France, and the United Kingdom, to serve various regional markets.