veo Ice Click tobacco-free sticks

Veo is an innovative line of tobacco-free sticks specifically designed for use with glo™ induction heating devices. Unlike traditional cigarettes, Veo sticks contain a base made from Rooibos tea leaves infused with nicotine and flavors, such as the Ice Click variety shown here, providing a smoke-free experience without tobacco leaf combustion.

The brand was developed as part of a global shift toward harm-reduction products by British American Tobacco (BAT). While the technology and design originate from the UK research hubs, the manufacturing for these specialized tea-based consumables often takes place in South Korea, which houses advanced production facilities for heated tea substrates.

Owned by British American Tobacco, one of the world's largest consumer goods companies, Veo represents the company's commitment to 'A Better Tomorrow' by expanding its New Categories portfolio. The product is marketed internationally, with local distribution handled by regional subsidiaries like BAT Romania, as indicated by the Romanian health warning on the packaging.