Krasnaya Tsena Oranges

Krasnaya Tsena (Red Price) is a private label brand belonging to the X5 Group, one of Russia's largest retail chains. This brand is specifically designed to occupy the entry-level price segment, offering essential goods at the most affordable prices across Pyaterochka, Perekrestok, and Karusel stores.

Because the brand encompasses fresh produce like oranges, the manufacturing origin varies significantly by season. While the distribution and packaging are handled locally by Russian entities (such as OOO Vikh Grupp as shown on the label), the oranges themselves are typically imported from major citrus-producing nations like Egypt, Turkey, South Africa, or Morocco depending on the harvest time. The X5 Group manages the supply chain, ensuring that these products are accessible and affordable for the Russian consumer market.