Bimbo Bakeries mascot merchandising

The image features Osito Bimbo, the iconic corporate mascot of the Bimbo brand. Bimbo was founded in 1945 in Mexico City by Lorenzo Servitje and his partners. Over the decades, Grupo Bimbo has grown into the world's largest baking company, operating in dozens of countries across the Americas, Europe, Asia, and Africa.

While the brand originated in Mexico, its products are now manufactured in hundreds of bakeries globally to ensure local freshness. The company expanded significantly through major acquisitions, including the purchase of Sara Lee's North American bakery business and Canada Bread. Currently, Grupo Bimbo remains the ultimate owner, headquartered in Mexico City, managing a vast portfolio of local and international bread and snack brands.