LOOP Smooth Mint nicotine pouches

Brand History and Origin

LOOP is a modern brand of tobacco-free nicotine pouches that originated in Sweden. Launched by the company Another Snus Factory, the brand was created to offer a high-quality alternative to traditional snus, focusing on rapid nicotine release and innovative flavor profiles. It quickly became known for its 'InstantRush' technology and distinctive, eco-friendly 'PlantCan' packaging.

Manufacturing and Product Profile

LOOP products are manufactured in Sweden, adhering to the country's long-standing expertise in portioned oral nicotine. The production process involves refined plant fibers infused with nicotine and food-grade flavorings. The Smooth Mint variety displayed is designed for a cooling, fresh experience with a strong nicotine kick, packaged in cans made from bio-plastics to reduce environmental impact.

Ownership and Global Presence

In 2022, the brand's parent company, Another Snus Factory, was acquired by the global tobacco giant Philip Morris International (PMI). This acquisition was part of PMI's transition toward 'smoke-free' alternatives. Today, LOOP remains a key brand in PMI's oral nicotine portfolio, benefiting from an extensive international distribution network while maintaining its Swedish production roots.