Licor del Polo Anticaries toothpaste

Licor del Polo is an iconic Spanish oral hygiene brand with roots dating back to 1876 when Salustiano de Orive, a pharmacist in Vitoria, Spain, developed the original formula. Initially known for its liquid mouthwash, the brand expanded into various toothpaste formats and became a staple in Spanish households.

Today, the brand is owned by Henkel, a German multinational company. While its heritage is firmly Spanish, production now occurs across Henkel's European manufacturing network to supply the Iberian market. As part of Henkel Consumer Brands, Licor del Polo continues to be a dominant name in the Spanish oral care sector, blending historical pharmacy origins with modern dental science.