Kellogg's Trésor Milk Choco cereal

Kellogg's Trésor (known as Krave in many other markets) is a popular chocolate-filled breakfast cereal. Originally launched under the Kellogg Company, which was founded in the United States in 1906, the brand has become a staple in European markets.

Starting in 2023, the brand became part of Kellanova following the corporate separation of Kellogg Company into two independent entities. Kellanova oversees the global snacking business and international cereal brands. While the brand has American roots, manufacturing for the European market typically takes place in various European facilities, including plants in the United Kingdom or Belgium, to serve the local distribution networks.