Crownfield High Protein Granola Honey & Seed

Crownfield High Protein Granola Honey & Seed is a breakfast cereal product marketed for its nutritional value, particularly its high protein content. The packaging emphasizes a blend of honey and seeds, designed to meet approximately 20% of daily protein needs per serving.

Crownfield is a private-label brand owned by the German global discount supermarket chain Lidl. The brand was created to provide a variety of affordable cereal options that compete with major national brands. As a private label, the production is handled by various third-party cereal manufacturers across Europe who meet Lidl's quality standards. Most Crownfield products are manufactured in Germany, where Lidl's headquarters are located, or in countries where Lidl has a significant retail presence.

Ownership of the brand rests with the Schwarz Gruppe, a multinational retail group that operates both Lidl and Kaufland. Based in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Gruppe is one of the largest retailers in the world, ensuring that the Crownfield brand maintains a dominant position in the discount grocery market across the UK, Europe, and the United States.