Rolex Submariner Date watch

Rolex is an iconic Swiss luxury watchmaker, world-renowned for its precision and status. The brand was originally founded in 1905 in London, United Kingdom, by Hans Wilsdorf and Alfred Davis under the name Wilsdorf & Davis. Seeking to enhance the brand's identity and navigate post-war economic conditions, the company registered the name 'Rolex' in 1908 and moved its headquarters to Geneva, Switzerland, in 1919.

Today, Rolex is a symbol of horological excellence, with every single watch manufactured, assembled, and tested exclusively in Switzerland. The production is spread across four specialized sites in Geneva, Bienne, Plan-les-Ouates, and Chêne-Bourg, ensuring that every component from movements to cases meets the brand's 'Superlative Chronometer' standards.

Ownership of the company is unique in the luxury industry. Since 1960, Rolex has been owned by the Hans Wilsdorf Foundation, a private non-profit trust established by the founder. This structure allows the company to operate with complete independence from shareholder pressure, reinvesting profits into the brand's development and various global philanthropic initiatives.