Yoto Player

Yoto is a London-based technology company that has revolutionized children's audio entertainment through its screen-free, card-based audio players. Founded in 2017 by Ben Drury and Filip Denker, the brand was born out of a desire to give children the freedom to control their own listening experiences without the distractions or risks associated with smart devices or traditional screens.

While the brand is rooted in British design and engineering with its headquarters in London, the physical hardware, including the Yoto Player and Yoto Mini, is primarily manufactured in China. This global supply chain allows for high-tech production capabilities necessary for their proprietary NFC card-reading technology and cloud-connected hardware.

The company remains a venture-backed independent entity based in the United Kingdom. It has received significant investment from notable firms like Acton Capital and various individual investors who support the mission of safe, creative play for the digitally native generation. The brand continues to expand its library of content through partnerships with major publishers like Disney, Warner Music Group, and various independent storytellers.