Quechua hiking shoes

Quechua is a major French brand dedicated to hiking and outdoor equipment, founded in 1997. It is one of the most prominent 'passion brands' under the umbrella of Decathlon S.A. The brand's design and research center is located at the foot of Mont Blanc in Haute-Savoie, France, where its products are conceptualized and tested.

While the brand is French by origin and design, the manufacturing of its footwear is distributed across a global supply chain to maintain affordability. Production typically takes place in countries with large textile and footwear manufacturing infrastructures, such as Vietnam, China, and occasionally European locations like Romania or Portugal. Decathlon S.A., the ultimate owner, remains a family-owned multinational retail corporation headquartered in Villeneuve-d'Ascq, France, controlled primarily by the Mulliez family.