Swix wax and outdoor apparel

Swix is a legendary brand in the world of winter sports, best known for its revolutionary invention of modern ski wax. Established in Norway shortly after World War II, the brand transformed skiing from a primitive craft into a science-backed sport. Over the decades, Swix expanded from chemical products into high-performance ski poles, accessories, and technical outdoor clothing.

While the brand's heart and technical development remain rooted in Norway, manufacturing is distributed globally to maintain scale and expertise. Ski waxes and certain technical components are still produced in Europe, particularly in Norway and Lithuania, while much of the textile and apparel line is manufactured in Vietnam and China. Today, Swix is the cornerstone of the Brav Norway portfolio, a major player in the global outdoor recreation market.