Hollister T-shirt

Hollister Co., often known simply as Hollister, is an iconic American lifestyle brand that was launched in 2000. Although the brand's marketing frequently references a fictional history dating back to 1922 in Laguna Beach, it was actually established by Abercrombie & Fitch to target a younger, teen audience with a Southern California-inspired aesthetic.

The brand is famous for its 'SoCal' surf-inspired clothing, featuring the recognizable seagull logo visible on the product. While the brand is quintessentially American in its design and heritage, Hollister's manufacturing is decentralized. Most garments are produced in countries such as Vietnam, China, India, and Sri Lanka to manage large-scale global demand while maintaining competitive pricing.

Hollister is a wholly-owned subsidiary of Abercrombie & Fitch Co., based in New Albany, Ohio. As of 2026, it remains one of the largest divisions under the A&F umbrella, serving international markets through hundreds of brick-and-mortar stores and a robust global e-commerce presence.