Squishmallows Sonic the Hedgehog Tails plush

Squishmallows have become a global phenomenon since their launch in 2017, known for their ultra-soft, marshmallow-like texture. This specific product features the character Miles 'Tails' Prower from the Sonic the Hedgehog franchise, created through a licensing agreement between the brand and SEGA. The brand was originally created by Kelly Toys Holdings, LLC, which was founded by Jonathan Kelly in the United States.

In 2019, the brand saw a massive expansion when Jazwares, a global toy company, acquired a majority stake in Kelly Toys. Today, Squishmallows are an integral part of Jazwares' portfolio, which is itself owned by Alleghany Corporation, a subsidiary of the multi-national conglomerate Berkshire Hathaway. While the brand and design origins are rooted in the United States, manufacturing is primarily outsourced to facilities in China and Vietnam to meet high global demand. This combination of Japanese intellectual property (SEGA) and American brand management (Jazwares/Kelly Toys) highlights the global nature of modern collectible toys.