Winston Red 100s cigarettes

Winston is a globally recognized brand of cigarettes that was originally introduced in 1954 by the R.J. Reynolds Tobacco Company in the United States. Named after Winston-Salem, North Carolina, the brand became famous for its 'Winston tastes good like a cigarette should' advertising campaign and was once the best-selling cigarette brand in the world.

The ownership of the Winston brand is split geographically. While ITG Brands (a subsidiary of Imperial Brands) owns the rights in the United States, the international rights—including the distribution of this particular pack found in the Danish market—are owned by Japan Tobacco International (JTI). The product is manufactured in several global facilities managed by JTI, catering to different regional markets across Europe and Asia.

This specific packaging follows Danish health warning regulations ('Rygning er årsag til hjerteanfald'), indicating it is destined for the Nordic market. Under the stewardship of Japan Tobacco, Winston remains one of the 'Global Flagship Brands' of the company, which is headquartered in Geneva, Switzerland, while the ultimate parent company is Japan Tobacco Inc. based in Tokyo, Japan.