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Pilos is the dedicated private label dairy brand for the international retail chain Lidl. This specific product is a standard European-style butter with an 82% fat content, packaged for the Czech and Slovak markets, indicated by the bilingual labeling 'Máslo / Maslo'.
As a private label brand, Pilos products are manufactured by various third-party dairy producers across Europe. Depending on the specific region and supply chain availability, the butter may be produced in countries like Germany, Poland, the Czech Republic, or Belgium. While Lidl maintains the brand identity and quality standards, they do not own the physical dairy farms, instead partnering with large-scale industrial dairy processors.
The brand is ultimately owned by the Schwarz Group, a German multinational retail group that operates both Lidl and Kaufland. Headquartered in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Group is one of the largest retailers in the world, managing a massive global distribution network for its private label goods.
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