Made O'Meter
Discover where a brand or product originates
Gajol is a quintessential Danish brand of licorice pastilles, manufactured by the Toms Group. Originally introduced in 1933, it has become one of Denmark's most recognizable confectionery brands. The product shown is the classic yellow 'Original' variant, known for its salt licorice (salmiak) flavor.
The brand is owned and produced by Toms Group A/S, which maintains its headquarters and primary production facilities in Ballerup, Denmark. While Toms has expanded its production footprint in Northern Europe over the years, Gajol remains a flagship Danish product. The Toms Group is currently owned by the Gerda and Victor B. Strand Foundation, ensuring that the brand remains under Danish stewardship and ownership for the long term.
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