Tio João Whole Grain Rice

Tio João is one of the most recognized and traditional rice brands in Brazil. It was founded in the city of Pelotas, Rio Grande do Sul, a region famous for its extensive rice production. The brand is known for pioneering parboiling technology in the Brazilian market, ensuring a more nutritious and loose grain for consumers.

The brand is owned by Josapar (Joaquim Oliveira S.A. Participações), a centennial Brazilian company with over 100 years of history in the food industry. Josapar operates several processing plants throughout Brazil, ensuring that the manufacturing and packaging of Tio João products are primarily domestic. The ultimate ownership remains with the Oliveira family through the Josapar group, headquartered in Brazil.