innocent Orange Juice without pulp

innocent was founded in 1999 by three friends in London, UK, after they sold smoothies at a music festival. The brand is well-known for its playful marketing and focus on health and sustainability.

While the brand originated in the UK, the juice is produced using fruits sourced globally, with bottling occurring in multiple European locations, including 'The Blender' – their own carbon-neutral factory in the Port of Rotterdam, Netherlands. Since 2013, the Coca-Cola Company has been the ultimate owner of the brand, having gradually increased its stake to over 90%.