Fine Tissues pocket pack

Brand Origin and History

Fine is a prominent brand specialized in hygienic paper products, founded in 1958 by Elia Nuqul. Originally established in Jordan under the Fine Hygienic Holding (FHH), the brand has become a household name across the Middle East and North Africa (MENA) region. It is widely recognized for its high-quality facial tissues, toilet papers, and adult diapers.

Manufacturing and Operational Footprint

While the brand originated in Jordan, it operates a vast network of manufacturing facilities across several countries to serve local and international markets efficiently. The specific product shown in the image is produced in Egypt, as indicated by the 'Made in Egypt' text on the packaging. The 622 barcode prefix further confirms its Egyptian production origin. Fine utilizes advanced 'Steripro' technology to ensure their tissues are germ-free and safe for consumers.

Ownership and Global Presence

Fine remains a flagship brand of Fine Hygienic Holding, which is headquartered in Dubai, United Arab Emirates. The company continues to be owned by the Nuqul Group, a diversified conglomerate. As a market leader, Fine has expanded its reach globally, exporting products to over 75 countries and maintaining a strong reputation for innovation and sustainability in the hygiene sector.