Milky Way Magic Stars

Milky Way Magic Stars are a popular aerated chocolate confectionery product known for their distinctive star shape and light, melt-in-the-mouth texture. Originally launched in the United Kingdom and Ireland, they were designed as a companion product to the Milky Way bar, emphasizing a similar creamy malted flavour profile. The product is widely available across Europe and remains a staple of the Mars chocolate portfolio.

The Milky Way brand itself has a unique history; while the name is shared globally, the product differs significantly between North America and the rest of the world. In Europe and other international markets, Milky Way refers to a light nougat bar topped with caramel, which was created by Frank C. Mars in 1923. The Magic Stars line extension allows the brand to compete in the bite-sized sharing bag category.

Today, the brand is owned by Mars, Incorporated, one of the world's largest privately-held multinational corporations. Manufacturing for the European market primarily takes place in Slough, United Kingdom, though the company maintains a vast network of production facilities across the globe to support international distribution.