Familia paper tissues

Familia is a prominent brand of paper hygiene products, widely recognized in the Russian and neighbouring markets for its accessibility and quality. It is specifically designed for family use, offering products such as toilet paper, paper towels, and the pocket tissues shown in the image.

The brand was developed by the Russian company OOO ‘Hayat Marketing,’ which is a significant subsidiary of the Turkish multinational Hayat Holding (Hayat Kimya). Hayat Kimya is a global leader in the consumer goods sector, specializing in hygiene products, tissue, and home care. While the brand has its roots in the strategic expansion of Hayat Holding into the Eurasian region, the majority of Familia products, including these tissues, are manufactured locally in Russia at Hayat's advanced production facilities located in Tatarstan or the Kaluga region.

Today, Hayat Holding remains the ultimate owner, managing a vast portfolio of brands from its headquarters in Istanbul, Turkey. The company continues to invest in high-tech manufacturing processes to ensure that Familia remains a household staple across the markets it serves.