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Fuze Tea is a globally recognized ready-to-drink tea brand that combines tea extracts with fruit flavors and botanicals. Originally launched as Fuze Beverage in the United States in 2000, it was founded by Lance Collins and Paula Grant. The brand gained rapid popularity for its health-focused positioning and innovative flavor profiles, leading to its acquisition by The Coca-Cola Company in 2007.
Since the acquisition, The Coca-Cola Company has expanded Fuze Tea into over 50 countries across Europe, Asia, and the Americas. Due to its massive global footprint, the product is manufactured in multiple locations worldwide, typically through local Coca-Cola bottling partners such as Coca-Cola Europacific Partners or Coca-Cola Hellenic Bottling Company. This localized production ensures that the beverage meets regional tastes while maintaining the brand's global quality standards. Today, Fuze Tea remains a core part of Coca-Cola's non-carbonated portfolio, catering to consumers looking for low-calorie and refreshing tea alternatives.
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