Kellogg's Coco Pops Loops cereal

Kellogg's Coco Pops, known as Cocoa Krispies in the United States, is a world-renowned breakfast cereal brand featuring chocolate-flavored puffed rice or grain shapes. The brand was first introduced by the Kellogg Company in 1958. Kellogg's has historically expanded its product line to include variations like Coco Pops Loops, which are featured in the image. Although the brand has American roots, it has become a staple in European and Australian markets.

Manufacturing for the European market typically occurs in facilities across the continent, including major sites in the United Kingdom and Spain, while production for other regions is localized. In 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two independent public companies. The global snacking, international cereal, and North American frozen breakfast business, which includes the Coco Pops brand worldwide, is now owned by Kellanova. This strategic move aims to focus growth on its diverse portfolio of snacks and international cereal brands.