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Yigga is an in-house fashion brand specialized in boys' and youth clothing, primarily sold through the German discount retailer Ernsting's family. The brand focuses on providing affordable, trendy, and functional apparel for children and teenagers.
As a private label, the manufacturing of Yigga products is outsourced to various global production hubs, including countries such as Bangladesh, China, and Turkey, to ensure cost-efficiency and diverse styles. Ernsting's family maintains strict quality and social standards for its suppliers. The brand remains 100% owned by the parent company based in Coesfeld-Lette, Germany, which oversees the design, distribution, and strategic direction of the brand.
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