Great Value Café Gourmet Colombiano

Great Value Café Gourmet Colombiano is a specific product line of instant coffee. While the coffee is cultivated and processed in Colombia to maintain its geographical certification and flavor profile, the brand itself is a private label.

Great Value was launched in 1993 by Walmart in the United States as a high-quality, affordable alternative to national brands. Today, it is one of the world's largest food brands by sales volume. In Mexico, the product is imported and distributed by Nueva Wal-Mart de México, which manages the brand's local presence and ensures adherence to regional consumer standards. The ultimate ownership lies with Walmart Inc., headquartered in Bentonville, Arkansas.