Coop 365 Supersoft Køkkenrulle

Coop 365 Supersoft is a private label kitchen paper product marketed by the Danish retail group Coop Danmark. This brand is part of their '365' discount product line, which was developed to offer essential household items at competitive prices throughout their supermarkets and discount stores. The brand is deeply rooted in the Danish consumer market, serving as a staple for household hygiene and cleaning needs.

While the brand is Danish, the manufacturing of paper household products often occurs across several locations in Europe, specifically in regions with significant paper mill industries like Sweden, Finland, or Poland, depending on the current supply chain contracts for Coop's private label. This allows the company to maintain high supply volumes for its extensive network of stores, including Kvickly, SuperBrugsen, and Coop 365discount. The brand is ultimately owned and operated by Coop amba, one of the most significant consumer cooperatives in Denmark, ensuring that the brand remains under local control and focused on the needs of the Danish population.