Hero B'tween cereal bars

Hero B'tween is a popular snack brand specializing in cereal and granola bars, designed as a convenient 'in-between' snack for consumers. The product featured in the image is marketed for the Benelux region, as evidenced by the Dutch and French text on the packaging.

The Hero Group, which owns the B'tween brand, has a long history dating back to 1886 in Switzerland. Today, while the company maintains its global headquarters in Lenzburg, its manufacturing footprint is extensive across Europe. These cereal bars are primarily manufactured in Germany at the Schartauer Werke facility, which is a major production hub for the group's snack category. The brand remains under the private ownership of the Oetker family, ensuring a stable corporate structure for the foreseeable future.