Dexter tape measure

Dexter is a well-established private label brand specialized in hand tools and DIY equipment. It was originally created specifically for the French retail giant Leroy Merlin to provide high-quality, professional-grade tools for both home enthusiasts and trade workers. The brand's focus is on ergonomic design and durability within the home improvement sector.

Currently, Dexter products are manufactured globally with a significant production base in China to ensure cost-efficiency and wide availability. The brand is under the ultimate ownership of ADEO, a French-headquartered multinational group which is a world leader in the home improvement and DIY market. ADEO operates various well-known retail chains globally, ensuring that Dexter remains a core exclusive brand within their specialized stores like Leroy Merlin and Bricoman.