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Formula 409 Multi-Surface Cleaner

ownerThe Clorox Company (USA)
originUnited States
manufacturedPrimarily in USA, but also produced in other locations

Formula 409 is a legendary household name in the American cleaning industry, recognized for its powerful degreasing capabilities. The brand's journey began in 1957 when it was developed by two entrepreneurs, Morris Rouff and Gem S. Brannon, as a heavy-duty industrial cleaner. The name '409' famously stems from the fact that it was the 409th batch tested in their lab, representing the persistence and rigorous scientific development behind the formula.

Over the decades, 409 transitioned from industrial use to a staple in residential kitchens across North America. The brand was acquired by The Clorox Company in 1970, which helped scale its distribution globally. Today, it remains one of the most prominent brands in the surface cleaning category, known for its antibacterial properties and versatility on grease and grime.

Manufacturing is centered primarily in the United States to serve the North American market, though global supply chains are utilized for various components and regional distributions. As a part of The Clorox Company's diverse portfolio, Formula 409 continues to evolve with more sustainable packaging and updated chemical formulations to meet modern safety and environmental standards.

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