Fuze Tea Peach and Hibiscus

Fuze Tea is a globally recognized beverage brand specializing in ready-to-drink iced teas. Launched by The Coca-Cola Company in 2012, it was initially introduced in multiple international markets, including Brazil, Georgia, and several European countries, as part of a strategy to compete in the growing premium tea segment. The brand differentiates itself by blending tea extracts with fruit juices and aromatic herbs or botanicals, such as the Peach and Hibiscus variety shown in the image.

The product is manufactured in numerous locations worldwide through local bottling partners associated with the Coca-Cola system. For the European market, specifically the Romanian version pictured, production typically occurs in regional plants operated by Coca-Cola HBC. Ownership remains firmly with The Coca-Cola Company, based in Atlanta, Georgia, which manages the brand's global identity and formulation while leveraging its extensive international distribution network for local availability.