Persil Power Jel Renkliler laundry detergent

Persil is a legacy brand in the global laundry detergent market, renowned for being the first self-acting laundry detergent invented in 1907. The name itself is derived from the product's original ingredients: sodium perborate and silicate. While the brand is famously shared between two corporate giants globally, the product shown here features the Henkel logo, indicating it is part of Henkel's portfolio.

In the Turkish market, where this specific bottle is labeled ('Power Jel Renkliler'), Persil is manufactured and marketed by Henkel. Henkel operates significant production facilities in Turkey to supply the local and regional markets. The brand remains a cornerstone of Henkel's Consumer Brands division, focusing on deep-cleaning technology and fabric care.

Ownership of the Persil brand is geographically split due to historical licensing: Henkel owns the rights in most of Europe, the Middle East, and North Africa, while Unilever holds the rights in many other regions like the UK, Ireland, Oceania, and parts of Asia and Latin America.