Vanish Oxi Action Multi-Stain Remover Powder

Vanish Oxi Action is a leading brand in the laundry additives category, specifically formulated to remove tough stains from fabrics. The brand is instantly recognizable by its vivid pink packaging and its oxygen-based formula that works effectively even at low temperatures.

Originally developed in Australia, the brand gained global prominence after being acquired and integrated into the portfolio of a major multinational consumer goods firm. Today, it is a staple in households across Europe and beyond, known for being chlorine-free and safe for both colored and white garments.

The brand is currently owned by Reckitt Benckiser, a British multinational company. While Vanish is marketed worldwide, much of the production for the European market is concentrated in centralized facilities, with major manufacturing hubs located in Italy and other regional sites to ensure efficient distribution.