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Mivolis is a well-known private label brand belonging to the German drugstore chain dm-drogerie markt. Originally launched under the name 'Das gesunde Plus', the brand was rebranded to Mivolis in 2019 to harmonize its international presence. The product shown is a tube of effervescent multivitamin tablets, a staple in their health and wellness category.
The manufacturing of Mivolis products primarily takes place in Germany, adhering to strict European quality standards for nutritional supplements. As a proprietary brand of dm, it is not produced by a traditional independent pharmaceutical company but rather by contract manufacturers specifically for the retail giant.
The brand is ultimately owned and managed by dm-drogerie markt GmbH & Co. KG, headquartered in Karlsruhe, Germany. Since its founding in 1973, dm has grown into one of Europe's largest retailers by revenue, maintaining a focus on sustainable and affordable personal care products across several European countries.
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