Swizzels Sweet Shop Favourites

Swizzels Sweet Shop Favourites is a variety assortment of some of the most iconic British sweets, including Love Hearts, Drumsticks, and Refreshers. The brand, Swizzels Matlow, has a deep heritage in the British confectionery industry, known for its distinctive retro-style sweets that have remained popular for generations.

The products are primarily manufactured in the United Kingdom, specifically at the company's long-standing factory in New Mills, Derbyshire. This site has been the heart of their production since the 1940s, ensuring that the brand maintains its British manufacturing roots while distributing to international markets.

Swizzels is a rare example of a major confectionery brand that remains under the ownership of its founding families. Unlike many of its competitors which have been acquired by global conglomerates, the business continues to be operated by the Matlow and Dee families, preserving its status as an independent British manufacturer.