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Barissimo is a private label brand primarily associated with the international grocery retailer Aldi. The Kickstart Blend is a ground coffee product designed for intensity, often featuring a mix of Arabica and Robusta beans. As a store-brand product, the coffee is sourced from various coffee-growing regions globally and roasted/packaged by third-party suppliers contracted by the retailer.
Aldi, the ultimate owner of the Barissimo brand, is a world-renowned German discount supermarket chain. The brand was created to provide premium-quality coffee experiences at discount prices, competing with major national brands. Because Aldi operates as two separate entities (Aldi Süd and Aldi Nord), the specific distribution and sourcing may vary by region, but the brand remains a core part of their beverage portfolio throughout the UK, Europe, and North America.
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