Fior di Magnolia Secret Moon Eau de Parfum

Fior di Magnolia is a distinctive private label brand specializing in personal care and cosmetic products, primarily known for its association with the Eurospin discount supermarket chain. The Secret Moon Eau de Parfum is part of their fragrance line, designed to offer luxury-inspired scents at an accessible price point.

The brand originates from Italy, where it was developed to provide high-quality beauty solutions tailored for the European retail market. Every product under this label is typically manufactured within Italy, adhering to European Union cosmetic standards. The brand is managed and owned by Eurospin Italia S.p.A., one of the largest discount retailers in Italy and Slovenia. As a private label, Fior di Magnolia represents Eurospin's commitment to vertical integration, maintaining control over the supply chain and product formulation to ensure affordability without sacrificing Italian quality.