Made O'Meter
Discover where a brand or product originates
Cheetos is one of the most iconic snack brands globally, recognized for its crunchy corn-based puffs and its famous mascot, Chester Cheetah. Originally invented in the United States in 1948 by Charles Elmer Doolin, the brand was born under the Frito Company. It gained massive popularity for its unique cheese-flavoured seasoning and diverse range of textures, from 'Crunchy' to 'Puffs'.
Today, Cheetos is owned by PepsiCo, following the merger of Frito-Lay and Pepsi-Cola in 1965. PepsiCo is a leading global food and beverage corporation headquartered in Purchase, New York. Because of its global reach, Cheetos are produced in numerous facilities worldwide to meet regional demand, including large-scale production sites in the United States, the United Kingdom, Mexico, and various countries across Europe and Asia.
In many markets, the brand is managed through PepsiCo's Frito-Lay division, which oversees the production and distribution of their snack portfolio. The product remains a staple in the savoury snack market, continually evolving with new flavours and limited-edition releases while maintaining its status as a cornerstone of the PepsiCo empire.
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