aro Şervețele

Aro is a well-known private label brand that focuses on providing basic, essential goods at affordable prices. It is primarily associated with the wholesale and retail giant Metro Group, which introduced the brand to cover a wide range of food and non-food categories across its international locations.

The specific product shown is a pack of 100% cellulose paper napkins (Șervețele) marketed in the Romanian market. These products are typically manufactured locally in the countries where Metro operates to minimize logistics costs and support local industries. In Romania, Aro paper products are often sourced from local paper mills and converters under strict quality guidelines set by the parent company.

Ultimately owned by Metro AG, headquartered in Germany, the brand represents a strategic entry-point for small businesses and cost-conscious consumers. The brand's presence in Romania is managed by Metro Cash & Carry Romania, which handles the distribution and procurement within the local market.