Rimmel London Oh My Gloss! lip gloss

Rimmel London is a heritage cosmetics brand founded in 1834 by Eugène Rimmel in London, United Kingdom. Originally starting as a perfumery, it became a pioneer in the mascara market and eventual mass-market cosmetics leader.

The brand has undergone several changes in ownership throughout the 20th century. Today, Rimmel London is a key brand in the portfolio of Coty Inc., one of the world's largest beauty companies. While the brand maintains a strong British identity and performs much of its manufacturing in the United Kingdom, its products are distributed globally and are staple items in drugstores around the world. The 'Oh My Gloss!' line is particularly popular for its long-wearing formula enriched with Argan oil.